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RealEstateABC fits into the real estate and mortgage category.It
fits conceptually into our sites, where we focus on creating great content
that helps consumers make decisions around large purchases.
BK: What's your opinion on the Web 2.0 craze—I assume with this launch
you're stepping into the whole competition to create the “next cool
thing”?
CH: There's some great trends, but what we were trying to do was to solve
a problem for the consumer, which is to help them value the house they
own.
This was the best tool to achieve that solution.
BK: Back to the differences, you were explaining how your tool is
different than the others?
CH: I think there's a couple of difference between our product and Zillow
and others.
One is that we really focused on making it easier for the
consumer to use.
I don't think any algorithm can come up with a completely
accurate valuation of homes across the country.
We specifically built the
tool to enable consumers to use their own knowledge of the...
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